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LEAP 2: Analysis of Budweiser’s “Friends Are Waiting”

This commercial came out in September of 2014 as part of Budweiser's "Global Be(er) Responsible Day." This beneficial piece of propaganda uses emotional appeals to capture the attention of the audience by portraying the relationship of a man and his dog and presenting a scenario in which the dog would be worried about his owner … Continue reading LEAP 2: Analysis of Budweiser’s “Friends Are Waiting”

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What the “Fake News Game” taught me about propaganda

Recently I played the interactive "Fake News Game" on this site. The game put me into the shoes of a propagandist, and the objective was to gain as many followers as possible and maintain high credibility. At the start of the game, I was prompted to post a frustrated tweet with the government as the … Continue reading What the “Fake News Game” taught me about propaganda

LEAP 1: Propaganda in my life

Introduction Propaganda can be seen all around us, aiming to influence our opinions and beliefs. The use of propaganda is so ingrained in our society that we may not even recognize it when we see it. Propaganda uses four main techniques to successfully influence people, including (but not limited to) activating strong emotions, responding to … Continue reading LEAP 1: Propaganda in my life

Takeaways from Bernays’ “Propaganda”

Why does Bernays believe people rely on "invisible rulers" and "invisible government"? Bernays starts off "Propaganda" by saying, "We are governed, our minds molded, our tastes formed, our ideas suggested, largely by men we have never heard of," (Bernays, 37). He suggests that if everyone was to make up their own mind on every question … Continue reading Takeaways from Bernays’ “Propaganda”